3:00 Video

Overview
This video will also showcase Read Charlotte’s updated strategy where they focus on earlier grades and zero in on specific actions to better support school success by 3rd grade. Its goals are to inspire other families and make them feel like they can incorporate regular reading into their schedules.

Hanna’s Role
As the producer on this project, Hanna worked with the Spiracle creative team and the partner to handle the following:

• Created production book detailing project from pre- to post-production

• Held clarity call with partner and creatives to align on vision and execution

• Coordinated logistics for the shoot; including location scouting, talent coordination, and production schedules

• Built out post production editing timeline

• Held pre-production check in with creatives and parter ahead of shoot day

• Facilitated communication between the partner and creatives to implement feedback until final version was approved